|Seventh Avenue, NYC-|
taken March, 1998
Ad circa 1910.
Here is an example of the business address marker. This form of
storefront sign was common in the garment district and other areas
of New York City- where the simple "sign above your store" was
impossible given the immensity of these buildings and the large
population and diversity of businesses within. Along the length
of some buildings, you will see the traces of these address markers
on every floor.
It was not uncommon to see companies advertising constituent products
for a final larger product as you see in signs for "coat fronts"
and here for raw furs. It is interesting to see ginseng sold next
to animal furs.